identity » Corporate

TimeLine car hire - visual identity

TimeLine Car Hire is a local taxi company operating within Leeds area, part of Seacroft Cars. Dorindesign have been commissioned to design their new brandmark identity including brand applications.

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Key info

We were looking mainly into creating visual impact, making it stand-out and persuasive. Using a high visual impact combination of yellow and black along with the iconic already taxi symbol, we tried to suggest the simplest but important idea of moving from A to B within logo's structure.

Project type

Corporate identity/brandmark and its applications including printing materials


  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Acrobat